— The Clinic

Founded on a single belief.

That aesthetic medicine, at its best, is the practice of subtraction. Take away what disturbs the eye, leave the rest.

01

Tones Gangnam was founded by Dr. Jay in the spring of 2019, on the second floor of a quiet building three blocks from Sinnonhyeon Station. The brief was never to grow large. It was to build a place where ten patients a day could be treated as if they were the only one.

The clinic now sees more — but the brief has not changed. Dr. Jay still performs every consultation himself. Every protocol still passes his hand before it reaches yours.

Four rules we don't break.

i

Subtraction first.

Before any procedure, we map the face. Most consultations end with fewer treatments recommended than the patient expected.

ii

Architecture over fashion.

Bone, fat-pad, muscle. The trends pass. The skull does not. We work in the language that lasts.

iii

The doctor's hand.

Dr. Jay performs every injection, every thread, every consultation. Devices may be delegated; judgment is not.

iv

The long horizon.

We dose for ten years, not for next week. If a result will collapse later, we don't begin it now.

Dr. Jay

Founder & Medical Director

Dr. Jay graduated from medical school in Seoul in 2008, completing his dermatological residency at one of the country's largest teaching hospitals. He spent six years in clinical practice across Seoul and abroad before opening Tones in 2019.

His clinical interest is in the architecture of the aging face. He lectures regularly on injectable placement to professional audiences in Korea, Singapore and Tokyo, and has authored protocol papers on micro-dosed neurotoxin technique.

Memberships

  • Korean Academy of Aesthetic Surgery
  • Korean Dermatological Association
  • American Society for Laser Medicine
  • IMCAS Asia faculty

Specialisms

  • Injectable architecture
  • Energy-based lifting
  • Skin tone & pigment
  • Long-horizon programs

Languages

  • Korean (native)
  • English (fluent)
  • Mandarin (working)
  • Japanese (conversational)

From a single room to a quiet institution.

  1. 2008

    Medical school, Seoul.

    Dr. Jay completes his medical degree and begins residency in dermatology.

  2. 2013

    International practice.

    Six years of clinical work between Seoul, Singapore and Hong Kong. First exposure to aesthetic injectables under early Korean masters.

  3. 2019

    Tones is founded.

    A single treatment room, two staff, and the protocol that became "The Tone Reset."

  4. 2022

    Expansion to a full floor.

    Six treatment rooms, an in-house laser suite, and the first international patient programs.

  5. 2026

    Today.

    Tones serves more than four thousand patients annually across three languages, with Dr. Jay performing every consultation himself.

Inside the clinic.

Designed by atelier Kim/Ahn. Soft travertine, oak, brushed brass. No screens in the waiting room.

Reception
Consultation room
Treatment suite
Resting lounge
— 06 / In print

Selected mentions.

Begin where we begin: the consultation.

Forty-five minutes with Dr. Jay. The map of your face. A plan, if one is needed.

Reserve your time →